Marketing BA (Hons)
BA Hons Marketing
In a busy world full of distractions, businesses rely on marketing to get their customers' attention and get an edge over their competition. This BA (Hons) Marketing degree course gives you the knowledge and skill you need to excel as a professional marketer.
You'll get an understanding of the role that marketing plays within a business and learn how to apply customer insight and research to supercharge your marketing strategies and communications. You'll also hone your creativity, critical analysis, problem solving, teamwork and communication skills through the practical application of your marketing knowledge.
By the end of the course, you'll have the experience and skills for a career in areas like product management, marketing research, advertising, public relations, sales and web marketing.
100% Graduates in work or further study (DLHE, 2017)
What you'll experience
On this course you can:
- Tailor your studies by choosing units that match your career aspirations, strengths and interests
- Learn from experienced marketeers who have worked across many business sectors
- Study for a year at a partner university in the USA, Canada, Australia, Europe or the Far East
- Interact with the industry and demonstrate your skills to potential employers – our first year marketing students recently won a national competition organised by educational publishers Pearson
- Get additional certifications and the chance to obtain a recognised industry professional qualification alongside your degree
Careers and opportunities
To give you the best chance of securing a great job when you graduate, our Careers and Employability service can help you find relevant work experience during your course.
We can help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and boost your CV.
When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry.
Previous graduates have gone on to work in:
- product management
- marketing research
- public relations
- web marketing
Roles our graduates have taken on include:
- marketing campaigns officer
- business development manager
- market researcher
- press officer
- online marketing executive
Other graduates have continued their studies at postgraduate level or set up successful businesses with help and support from the University.
After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.
I like how my course has different areas of marketing as it helps me to find what area I am keen to work in. I liked how I had an employability module in my second year because I found it a useful opportunity to get advice from my tutor who had a previous career in marketing as it helped me with my CV and placement applications.
What you'll study on this BA (Hons) Marketing degree course
Each unit on this course is worth a certain number of credits.
In each year, you need to study units worth a total of 120 credits. For example, 4 units worth 20 credits and 1 unit worth 40 credits.
Core units in this year include:
- Marketing Principles and Practice
- Economics for Business
- Business Operations and Systems Management
- Managing People in Organisations
- Business Accounting
- Quantitative Methods and Data Analysis
- Business Innovation Development Project
There are no optional units in this year.
Core units in this year include:
- Developing Marketing Communications
- Customer Insight for Product Management
- Introduction to Digital Marketing
- Employability, Research and Professional Development
- Marketing Research and Planning
Optional units in this year currently include:
- Managing Marketing in Service Organisations
- Professional Selling
- Business Analysis and Decision Making
- Business Venturing
- Developing Individual and Team Creativity
- Leadership, Ethics, Governance and Sustainability
- A Foreign Language
After your second or third year, you can do an optional work placement year to get valuable longer-term work experience in industry.
Many students have gone on to work for their placement employer after the course.
We'll help you to secure a work placement that fits your aspirations. You'll get mentoring and support throughout the year.
Core units in this year include:
- Strategic Marketing
Optional units in this year currently include:
- Advertising and Public Relations
- Developing New Products and Managing Brands
- Managing Marketing Communications
- Digital Marketing Tools and Techniques
- Sales Management
- Business Enterprise
- Cross Cultural Awareness for Business
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional units may not run every year. If a unit doesn’t run, we’ll let you know as soon as possible and help you choose an alternative unit.
After your second year, you can do an optional work placement year to get valuable longer-term work experience in the industry. This will set you apart from other graduates after the course.
Past students have completed work placements at:
- Warner Bros
Interested in running your own business on your placement year instead? You can start up and run your own company for a year as an alternative to a work-based placement. You'll work alone or with fellow students to build and launch a successful venture.
We’ll help you secure a work placement that fits your aspirations. You’ll get mentoring and support throughout the year.
Work experience and career planning
To give you the best chance of securing a great job when you finish your course, our Careers and Employability service can help you find relevant work experience during your course.
We can help you identify placements, internships and voluntary roles that will complement your studies and build your CV.
As well as support by faculty teaching staff and your personal tutor, you can use the University’s Academic Skills Unit (ASK).
ASK provides one-to-one support in areas such as:
- academic writing
- note taking
- time management
- critical thinking
- presentation skills
- working in groups
- revision, memory and exam techniques
Teaching methods on this course include:
- ICT sessions
- lab exercises
Teaching staff profiles
These are some of the expert staff who’ll teach you on this course.
Emma Winter, Programme Director
Marketing is a dynamic discipline so Emma works with practitioners and academic staff to ensure the marketing curriculum is kept fresh and relevant. Emma’s research interests relate to the concept of servicescape and the provision of Higher Education as a service, and she has published and spoken at a number of academic and industry conferences on this topic.
Victoria Broadbridge, Senior Teaching Fellow
Victoria is a digital marketing specialist and brings a wealth of industry expertise to teach practical elements of digital marketing such as SEO, PPC, content marketing and Google Analytics. Her research is in mobile advertising and consumer behaviour and she has a specific interest in mobile anthropology – how the information we store in our mobiles can lead to a better understanding of human behaviour.
Phill McGowan, Senior Teaching Fellow
Phill spent 25 years as a Managing Director of a successful group of tech companies and has a wealth of consultancy and project management experience. His research looks at the buyer-seller relationships in SMEs. Phill’s interest in technology and digital marketing enables him to bring a strategic view of emerging technology and help students understand how it can identify, diagnose and resolve marketing issues.
Tara Goddard, Senior Teaching Fellow
Tara is a digital and creative specialist. Through live client work and real world projects, she provides students with the opportunity to apply their knowledge and develop their practical marketing skills. Tara’s research is in online customer behaviour and what motivates customers to engage online.
Tracey McCulloch, Teaching Fellow
Tracey is an experienced teacher and graphics specialist with a background in art and design. Drawing on her many years of advertising and design related industry experience, Tracey teaches students the importance of imagery and how it can be used to create meaningful marketing content.
Dr Jason Sit, Senior Lecturer
Jason is an experienced academic with a passion for shopping, retailing and the customer experience which grew from his retail industry experience in Australia and with Coca Cola. He is widely published in the topics of shopping centre marketing, shopper segmentation, student online shopping and multichannel shopping.
How you'll spend your time
Each academic year is divided into 2 teaching blocks and 2 assessment periods:
- September to December – teaching block 1
- January – assessment period 1
- January to mid-May – teaching block 2 (includes Easter break)
- Mid-May to early June – assessment period 2
Most teaching takes place during the day, Monday to Friday. You may occasionally need to go to University and course events in the evenings and at weekends.
There’s usually no teaching on Wednesday afternoons.
How you're assessed
You’ll be assessed through:
- group work
- live client work
- multiple-choice tests
- portfolio work
You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.
You can get feedback on all practice and formal assessments so you can improve in the future.
The way you’re assessed may depend on the units you select. As a guide, students on this course last year were typically assessed as follows:
- Year 1 students: 58% by written exams and 42% by coursework
- Year 2 students: 30% by written exams, 2% by practical exams and 68% by coursework
- Year 3 students: 24% by written exams, 4% by practical exams and 72% by coursework
Tuition fees (2019 start)
- UK/EU/Channel Islands and Isle of Man students – £9,250 per year (may be subject to annual increase)
- International students – £13,900 per year (subject to annual increase)
Additional course costs
These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.
Our accommodation section shows your accommodation options and highlights how much it costs to live in Portsmouth.
You’ll study up to 6 units a year. You may have to read several recommended books or textbooks for each unit.
You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.
We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.
To start in 2019 you need to apply through UCAS. You’ll need:
- the UCAS course code – N500
- our institution code – P80
You can start your application now and submit it later if you want.
Not quite ready to apply?
Come to an Open Day to explore our course facilities, tour the campus and have a look around our halls of residence.
If you’re new to the application process, read our guide on applying for an undergraduate course.
If you're from outside of the UK, you can apply for this course through UCAS (see the 'How to apply' section above for details). You can also apply directly to us or you can get an agent to help with your application. Check your country page for details of agents in your region.
To find out what to include in your application, head to the how to apply page of our international students section.
- Subject area
- Business, Management and Marketing