Marketing BA (Hons)

marketing students talking in a crowd
Mode of Study
Full-time, Full-time sandwich with work placement
3 years full-time, 4 years sandwich with work placement
Start Date
September 2019


In a busy world full of distractions, businesses rely on marketing to get their customers' attention and get an edge over their competition. This BA (Hons) Marketing degree course gives you the knowledge and skill you need to excel as a professional marketer.

You'll get an understanding of the role that marketing plays within a business and learn how to apply customer insight and research to supercharge your marketing strategies and communications. You'll also hone your creativity, critical analysis, problem solving, teamwork and communication skills through the practical application of your marketing knowledge.

By the end of the course, you'll have the experience and skills for a career in areas like product management, marketing research, advertising, public relations, sales and web marketing.

Accredited by

This course is also accredited by EPAS, a scheme operated by the European Foundation for Management Development (EFMD). This network promotes excellence in management development and means you’ll be studying a course recognised for its high-quality student experience.

100% Graduates in work or further study (DLHE, 2017)

What you'll experience

On this course you can:

  • Tailor your studies by choosing units that match your career aspirations, strengths and interests
  • Learn from experienced marketeers who have worked across many business sectors
  • Study for a year at a partner university in the USA, Canada, Australia, Europe or the Far East
  • Interact with the industry and demonstrate your skills to potential employers – our first year marketing students recently won a national competition organised by educational publishers Pearson
  • Get additional certifications and the chance to obtain a recognised industry professional qualification alongside your degree

Careers and opportunities

To give you the best chance of securing a great job when you graduate, our Careers and Employability service can help you find relevant work experience during your course.

We can help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and boost your CV.

When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry.

Previous graduates have gone on to work in:

  • product management
  • marketing research
  • advertising
  • public relations
  • sales
  • web marketing

Roles our graduates have taken on include:

  • marketing campaigns officer
  • business development manager
  • market researcher
  • press officer
  • online marketing executive

Other graduates have continued their studies at postgraduate level or set up successful businesses with help and support from the University.

After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.

I like how my course has different areas of marketing as it helps me to find what area I am keen to work in. I liked how I had an employability module in my second year because I found it a useful opportunity to get advice from my tutor who had a previous career in marketing as it helped me with my CV and placement applications.

Emma Daniel, BA (Hons) Marketing

​What you'll study

Each unit on this course is worth a certain number of credits.

In each year, you need to study units worth a total of 120 credits. For example, 4 units worth 20 credits and 1 unit worth 40 credits.

Units currently being studied

Core units in this year include:

  • Marketing Principles and Practice
  • Economics for Business
  • Business Operations and Systems Management
  • Managing People in Organisations
  • Business Accounting
  • Quantitative Methods and Data Analysis
  • Business Innovation Development Project

There are no optional units in this year.

Core units in this year include:

  • Developing Marketing Communications
  • Customer Insight for Product Management
  • Introduction to Digital Marketing
  • Employability, Research and Professional Development
  • Marketing Research and Planning

Optional units in this year currently include:

  • Managing Marketing in Service Organisations
  • Professional Selling
  • Business Analysis and Decision Making
  • Business Venturing
  • Developing Individual and Team Creativity
  • Leadership, Ethics, Governance and Sustainability
  • A Foreign Language

After your second or third year, you can do an optional work placement year to get valuable longer-term work experience in industry.

Many students have gone on to work for their placement employer after the course.

We'll help you to secure a work placement that fits your aspirations. You'll get mentoring and support throughout the year.


Core units in this year include:

  • Strategic Marketing

Optional units in this year currently include:

  • Advertising and Public Relations
  • Developing New Products and Managing Brands
  • Managing Marketing Communications
  • Digital Marketing Tools and Techniques
  • Sales Management
  • Business Enterprise
  • Cross Cultural Awareness for Business

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional units may not run every year. If a unit doesn’t run, we’ll let you know as soon as possible and help you choose an alternative unit.

Placement year

After your second year, you can do an optional work placement year to get valuable longer-term work experience in the industry. This will set you apart from other graduates after the course.

Past students have completed work placements at:

  • Warner Bros
  • Nissan
  • Renault

Interested in running your own business on your placement year instead? You can start up and run your own company for a year as an alternative to a work-based placement. You'll work alone or with fellow students to build and launch a successful venture.

We’ll help you secure a work placement that fits your aspirations. You’ll get mentoring and support throughout the year.

Work experience and career planning

To give you the best chance of securing a great job when you finish your course, our Careers and Employability service can help you find relevant work experience during your course.

We can help you identify placements, internships and voluntary roles that will complement your studies and build your CV.

Learning support

As well as support by faculty teaching staff and your personal tutor, you can use the University’s Academic Skills Unit (ASK).

ASK provides one-to-one support in areas such as:

  • academic writing
  • note taking
  • time management
  • critical thinking
  • presentation skills
  • referencing
  • working in groups
  • revision, memory and exam techniques


Teaching methods on this course include:

  • lectures
  • seminars
  • ICT sessions
  • lab exercises

How you'll spend your time

Each academic year is divided into 2 teaching blocks and an assessment period:

  • Autumn teaching block – September to December
  • Spring teaching block – January to Easter
  • Assessment period – Easter to June

Most teaching takes place during the day, Monday to Friday. You may occasionally need to go to University and course events in the evenings and at weekends.

There’s no teaching on Wednesday afternoons.

How you're assessed

You’ll be assessed through:

  • mini-projects
  • presentations
  • group work
  • live client work
  • examinations
  • multiple-choice tests
  • essays
  • portfolio work

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

The way you’re assessed may depend on the units you select. As a guide, students on this course last year were typically assessed as follows:

  • Year 1 students: 58% by written exams and 42% by coursework
  • Year 2 students: 30% by written exams, 2% by practical exams and 68% by coursework
  • Year 3 students: 24% by written exams, 4% by practical exams and 72% by coursework

Entry requirements​

Entry Requirements

​Course costs

Tuition fees (2019 start)

  • UK/EU/Channel Islands and Isle of Man students – £9,250 per year (may be subject to annual increase)
  • International students – £13,900 per year (subject to annual increase)

Additional course costs

These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.

Additional costs

Our accommodation section shows your accommodation options and highlights how much it costs to live in Portsmouth.

You’ll study up to 6 units a year. You may have to read several recommended books or textbooks for each unit.

You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.

We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.

If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.


How to apply

To start in 2019 you need to apply through UCAS. You’ll need:

  • the UCAS course code – N500
  • our institution code – P80

You can start your application now and submit it later if you want.

Not quite ready to apply?

Come to an Open Day to explore our course facilities, tour the campus and have a look around our halls of residence.

If you’re new to the application process, read our guide on applying for an undergraduate course.

How to apply from outside the UK

If you're from outside of the UK, you can apply for this course through UCAS (see the 'How to apply' section above for details). You can also apply directly to us or you can get an agent to help with your application. Check your country page for details of agents in your region.

To find out what to include in your application, head to the how to apply page of our international students section. 

Admissions terms and conditions

When you accept an offer to study at the University of Portsmouth, you also agree to our terms and conditions as well as the University’s policies, rules and regulations. You should read and consider these before you apply.